Cruelty-free beauty brands

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Last updated: June 2017

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Animal testing is an enormous part of animal abuse which we often, unconsciously support. Fortunately, there are plenty of companies who do in fact care about animals and test their products on people-with their consent and in labs. Technologies of the 21st century provide us with lots of alternative cruelty-free testing methods so we can choose the better good.

In my opinion, to claim a cruelty-free status, a company  cannot test their ingredients and products on animals. They cannot sell products in Midlands China and products made of animal hair and fur. If I am not 100% sure that a company meets these requirements, it’ll land on my red list.

Peta, CCIC & BUAV  were my greatest sources of information for the below lists. To ensure larger amount of companies, some have been researched by myself and other cruelty-free beauty bloggers.  Product lists are not limited to the UK market as they include U.S and EU based companies too.

[PC] Parent Company that tests on animals
[V]    Vegan

Cruelty-free list.

100% Pure

AA

Anastasia Beverly Hills

Au Naturale Cosmetics (V)

Aura (V)

Aveda (PC) (Estee Lauder)

Axiology Lipstick (V)

Babor Basic

Becca (PC) (Estee Lauder)

Bitch Body Shop (PC) (L’oreal)

Bare Minerals (PC) (Shiseido)

Barry M

Bubble T

Catrice

China Glaze

Ciaté

Clove and Hallow Collection

Collection

Dose of Colors

Dr.Organic

Elate Clean Cosmetics (V)

E.l.f Cosmetics

Fitglow

Beauty

Freedom

Golden Rose

Green Pharmacy

Hourglass

Isana

Joanna

Kat Von Di (PC) (L’oreal)

Kiko Milano

Liz Earl (PC) (AVON)

Lottie London

Lush

Makeup Revolution

Marc Jacobs Beauty (Kendo)

Mauridi Cosmetic

ModelsOwn

Modern

Minerals

Monki

MUA

Nails Inc

Natural Dermis Skincare

Nip&Fab

Nyx (PC) (L’oreal)

Osea (V)

Paul Mitchell

Petit Vour (V)

Pixi

Pretty Woman

Red Apple Lipstick (V)

Resibo

Rituals

Saint Cosmetics

Seventeen

Sleek

Stila

Sukin (V)

Sunday Riley

Superdrug

Sylveco

Tarte (PC) (Kose)

The Balm

The Body Shop

Tolpa

Too Faced  (PC) (Estee Lauder)

Urban Decay  (PC) (L’oreal)

Wet’n’Wild

White Rabbit

Wibo

Yes to

Ziaja

Zoella

Companies that test on animals:

Companies that test their products or ingredients on animals are listed below. Due to the fact that animal based testing of beauty products is required in Midlands China, brands sold in China are also on the below list. There are cases where companies have a cruelty-free status but their make up brushes are made of animal hair and fur. In my opinion, such companies are not cruelty-free, hence they will land on the following listing.

Albero V05

Aussie

Aveeno

Avon

Batiste

Benefit

Bioderma

Bobby Brown

Bourjous

Burberry

Burt’s Bees

Chanel

Charlotte Tilbury

Clarins

Clean & Clear

Clearasil

Clinique

Covergirl

Demeter

Dior

Dolce & Gabbana

Estee Lauder

EOS

Eucerin

Eveline Cosmetics

Garnier

Giorgio Armani

Givenchy

Got2b

Head & Shoulders

Herbal Essences

Inglot

Joico

John Frieda

Kerastase

Kiehl’s

Kolastyna

L’Occitane

L’Oreal

La Roche Posay

Lancome

Laura Mercier

Mac

Make Up Forever

Mary Kay

Max Factor

Maybelline

Nars

Neutrogena

Nice ‘n Easy

Nivea

Nuxe

NYC

Ojon

Olay

OPI

Oriflame

Origins

Pantene

Rimmel London

Procter&Gamble

Revlon

Simple

Shiseido

Shwarzkopf

Smashbox

Stilo

TRESemme

Vaseline

Vichy

Yves Rocher

Yves Saint Lauren

There are thousands of companies worldwide and their policies might be modified anytime. If there is a company whose policy you are uncertain about and would like me to investigate and add to my lists, feel free to let me know. Alternatively,  if you found that one of the companies above changed their policy either from or to cruelty-free, please let me know in the comments or via the contact form below. I will validate and update my list if required.

Milena