Cruelty-free beauty brands

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Last updated: February 2018

Credit: Skeeze / Pixabay

The use of animals in cosmetic testing is an enormous part of animal abuse which we often, unconsciously support. To find out more read my article “Animal testing – get it right”.

Fortunately, there are plenty of companies who do in fact care about animals and and do not use them in any kinds of tests. Technologies of the 21st century provide us with lots of alternative cruelty-free testing methods which ensure reliable and correct results without harming any living beings.

To claim a cruelty-free status and appear on my green list, a company  cannot test their ingredients and products on animals. They cannot sell products in Midlands China and products made of animal hair and fur. If I am not 100% sure that a company meets these requirements, it’ll land on my red list.


Some companies have been researched by myself and some have been confirmed by other trusted bloggers or Cruelty-Free International.
The list contains brands available globally.

[PC] Parent Company that tests on animals
[V]    Vegan

Cruelty-free list.

100% Pure

AA

Alba Botanica

Anastasia Beverly Hills

Astonish

Au Naturale Cosmetics (V)

Aura (V)

Aveda (PC) (Estee Lauder)

Axiology Lipstick (V)

Badger

Babor Basic

Beauty Without Cruelty (V)

Becca (PC) (Estee Lauder)

Bitch Body Shop (PC) (L’oreal)

Bare Minerals (PC) (Shiseido)

Barry M

Booda Organics

Bubble T

BullDog Natural Skincare

Ciaté

Clove and Hallow Collection

Dr.Brite

Dose of Colors

Elate Cosmetics (V)

E.l.f Cosmetics

Fitglow

Beauty

Green Pharmacy (PC)(Elfa Pharm)

Herbivore (V)

Hourglass

Indie Lee

Inika (V)

Isana

Jeffree Star

Joanna

Kat Von D (PC) (Kendo)

Kiko Milano

Konjac Natural Care

Lime Crime (V)

Liz Earl (PC) (AVON)

Lottie London

Lush

Marc Jacobs Beauty (PC)(Kendo)

Mauridi Cosmetic

Milani

Modern

Minerals

Molton Brown (PC)(KAO)

Monki

MUA

Natural Dermis Skincare

Nip&Fab

Nyx (PC) (L’oreal)

Orientana

Osea (V)

Paul Mitchell

Petit Vour (V)

Pixi

Pretty Woman

Red Apple Lipstick (V)

Resibo

Rituals

Saint Cosmetics

Senelle

Stila

Sunday Riley

Superdrug (PC)(A.S. Watson Group)

Sylveco

Tarte (PC) (Kose)

The Balm

The Body Shop  (PC) (Natura Cosmeticos)

Tolpa

Too Faced  (PC) (Estee Lauder)

Tropic (V)

Urban Decay  (PC) (L’oreal)

Wet’n’Wild

White Rabbit

Yes to

Ziaja

Zoella

Companies that test on animals:

Companies that test their products or ingredients on animals are listed below. Due to the fact that animal based testing of beauty products is required in Midlands China, brands sold in China are also on the below list. There are cases where companies have a cruelty-free status but their make up brushes are made of animal hair and fur. Such companies are not cruelty-free, hence they will land on the following listing.

Albero V05

Aussie

Aveeno

Avon

Batiste

Benefit

Bioderma

Bobby Brown

Bourjous

Burberry

Burt’s Bees

Catrice

Chanel

Charlotte Tilbury

Clarins

Clean & Clear

Clearasil

Clinique

Covergirl

Demeter

Dior

Dolce & Gabbana

EOS

Estee Lauder

Eveline

EOS

Eucerin

Eveline Cosmetics

Garnier

Giorgio Armani

Givenchy

Glamglow

Global Cosmed

Got2b

Guerlain

Head & Shoulders

Herbal Essences

Grupa Inco

Inglot

Joico

John Frieda

Kerastase

Kiehl’s

Kolastyna

L’Occitane

L’Oreal

La Roche Posay

Lancome

Laura Mercier

Mac

Make Up Forever

Mary Kay

Max Factor

Maybelline

Nails Inc

Nars

Naturtint

Neutrogena

Nice ‘n Easy

Nivea

Nuxe

NYC

Ojon

Olay

OPI

Oriflame

Origins

Pantene

PZ Cussons

Rimmel London

Procter&Gamble

Revlon

SC Johnson

Simple

Shiseido

Shwarzkopf

Smashbox

Stilo

Sukin

TRESemme

Vaseline

Vichy

Wibo

Yves Rocher

Yves Saint Lauren


There are thousands of companies worldwide whose policies get modified anytime. If there is a company whose policy concerns you and would like me to investigate and add to my lists, feel free to let me know. Alternatively,  if you found that one of the companies above changed their policy either from or to cruelty-free, please let me know in the comments or via email at info@milenakrecisz.com. I will validate and update my list if required.

Milena